Wednesday, October 6, 2010

Affluent Page Magazine Presents Retro Revival: $1.5 Million Aquariva by Marc Newson

The fifties and sixties birthed the epoch of “La Dolce Vita,” heyday for Riva’s Aquarama speedboat. In a highly anticipated collaboration, Marc Newson has partnered with Riva and their official designers at Officina Italiana Design, to reinterpret the famous leisure vessel.
Marc Newson’s “Transport,” a post-war Italian influenced exhibition of all his major works, will unveil the reinvented Aquariva, a limited edition collection of 22 boats sold exclusively at the Gagosian Gallery. The exhibition will also feature a complete collection of illustrations and an interview by Louise Neri.
The Australian designer, well known for his broad spectrum in design, has made no exception with his latest achievement; Mark Newson’s aesthetic talent is fully evident. Skilled in both conceptual and constructional components, he used a wood-like, textile based laminate for the deck area. The material, which was developed in the first half of the twentieth century, is the predecessor of the fiberglass and considerably more durable than wood. Newson then upgraded the Aquarama’s original exterior with an anodized aluminum in the new Aquariva, a step up from traditional stainless steel and chrome brass. This lightweight material is rarely used for boats but attains a distinctive finish.
Carrying on the legacy of this iconic craft, Newson has managed to respect the DNA of the original design, yet he infuses the classic model with the latest nautical state of the art features. The Aquarama once defined Riva’s reputation as the epitome of style and luxury, and the Aquariva is no different. The evolution of such a classic is evident in Marc Newson’s impeccable design.
The revived and much anticipated Riva made its debut on September 14, and cost $1.5 million.

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